Category Archives: News

NEW Feature Program Begins Friday – Economic Pulse with Dr. Kamran Afshar

September 16, 2013

from: WDIY Program Highlights


61

WDIY is proud to present our newest short-feature program, as part of All Things Considered.
Economic Pulse with Dr. Kamran Afshar 
will be a synopsis of the week’s economic news, with a detailed look at trends in the Lehigh Valley, and important issues to watch in the coming week. 
This WDIY production will air at 5:45pm on Fridays and Mondays, during All Things Considered. 

Promised Neighborhoods, Lehigh Valley

 

The roll and impact of pre-K education on the community was discussed on Lehigh Valley Discourse, WDIY on  July 18.  To listen go to click on the following link.

http://www.wdiy.org/post/promise-neighborhood-lehigh-valley-discourse

 

About KAA – The Market Research Firm

KAA (http://kaa-inc.com) offers scientific multi-media market research and customer satisfaction studies. Operating since 1988, we have developed a systematic way of predicting and preventing customer flight and increasing our clients’ customer bases. Our Ph.D. led initiatives provide scientifically accurate and statistically significant results that turn customers into raving fans.

Is Bernanke daring you to buy stocks?

 

Radio interview with Chuck Jaffe on MoneyLife Radio.

130528 – Big Interview with Kamran Afshar

 

About KAA – The Market Research Firm

KAA (http://kaa-inc.com) offers scientific multi-media market research and customer satisfaction studies. Operating since 1988, we have developed a systematic way of predicting and preventing customer flight and increasing our clients’ customer bases. Our Ph.D. led initiatives provide scientifically accurate and statistically significant results that turn customers into raving fans.

“Do It Yourself” Market Research Web Tools Lack Scientific Oversight, Says KAA President

 

Market research firm is beta testing new product to help small and mid sized businesses get accurate analysis

Philadelphia, PA – Is your market research steering you in the wrong direction? KAA believes that many small to mid sized companies are being led to failure by their own market research. KAA faults the lack of scientific oversight of market research being conducted through “do it yourself” web tools. The tools are low cost and easy to implement but KAA believes that many of them are leading executives to make poor decisions.

Commenting on web based market research, Kamran Afshar, Ph.D., President of KAA stated: “Automated market research tools are helpful to big companies that have in-house research departments with trained professionals overseeing the initiatives. The problem is that many small to mid sized companies that don’t have research personnel believe that anyone can conduct accurate research. They are producing insights that aren’t scientifically accurate or statistically significant. Why? Because they disregard the science of market research, and understate the importance of unbiased questions, participant selection, and data analysis.”

KAA is beta testing a market research product that addresses the problem. The KAA Survey Engine offers automated features that are similar to those of their competition. The differentiator is that all client initiatives are overseen by KAA Ph.D.s. They write and / or proof survey questions, assist in participant selection, aid in implementation, and analyze results. KAA also affords their client’s the ability to deploy their surveys via web, smart devices, and / or traditional channels.

For additional information, please visit http://kaa-inc.com.

About KAA – The Market Research Firm

KAA (http://kaa-inc.com) offers scientific multi-media market research and customer satisfaction studies. Operating since 1988, we have developed a systematic way of predicting and preventing customer flight and increasing our clients’ customer bases. Our Ph.D. led initiatives provide scientifically accurate and statistically significant results that turn customers into raving fans.

 

About KAA – The Market Research Firm

KAA (http://kaa-inc.com) offers scientific multi-media market research and customer satisfaction studies. Operating since 1988, we have developed a systematic way of predicting and preventing customer flight and increasing our clients’ customer bases. Our Ph.D. led initiatives provide scientifically accurate and statistically significant results that turn customers into raving fans.